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Trailmate - Parkrun
Date: February 2026
Project type: Rebrand - The Chase brief
Give Parkrun a rebrand, make it inclusive and find a way to encourage more people to join in.
Trailmate Parkrun is a free weekly 5km event hosted in parks across the globe. At its heart, Trailmate is about bringing people together. Runners are grouped to help ease the pressure, build connections, and enjoy the experience side by side. It’s a space to train, chat, and grow in a supportive, non‑competitive environment.
We’ve partnered with Nike Run Club to make that journey even stronger. By downloading the app, runners can connect with their group, track their progress, share stats, and support each other’s goals. With built‑in GPS and personalised training tips, the app becomes a coach you carry with you.
Whenever you’re ready to start your Trailmate journey, Just do it. Together.
